| Theme |
Trend |
Implementation |
| Knowledge Sharing |
Establish forums to share best practices and form points of view for the outside world and interested stakeholders.
Create design discourse |
- Whitepapers
- case studies
- Interactive workshops
- client-firm shared experiences
- Local design chapters
|
| Design Awareness for Public Engagement |
Active marketing of the value, processes and outputs of design |
- Leverage formal and informal media networks
- Design shows, contests, team-based marketing, etc
- Cross-marketing across other organizations;
- “everybody’s is a design expert” / democratized design
|
| Designer as Entrepreneur |
Encourage and nurture a favorable environment for entrepreneurship among designers |
- Funding
- Facilities
- Business training
- Academic-business partnerships (large, small & micro)
|
| Design as Competency |
|
- Selling design as competency
- Establishing design as a core competency w/in organizations
- Create common languages and bridges among disciplines and practices
- Establish core functionality of design in organizations and ways that design can enrich other functions (sales, marketing, sustainability, ethics, r&d, etc)
- As enablers and facilitators
|
| GOVERNMENT INITIATIVES |
- DEFINITE INVOLVEMENT OF GOVT + DESIGN INDUSTRY
- CREATING A COMMON PLATFORM OF DESIGN
- CREATING AWARENESS FOR DECISION MAKERS
|
- MINISTRY AND DEPARTMENT OF DESIGN
INCENTIVES FOR COMPANIES AND DESIGNERS TO PROMOTE DESIGN- FUNDING,
- TAX BENEFITS,ETC
- CREATE INCENTIVES OR ISSUE DIRECTIVE TO INCLUDE DESIGNERS IN STRATEGIC AND DECISION MAKING LEVEL
- NEW GENERATION OF COMPANIES TO PUSH INDIA AS LEADER IN DESIGN
|
| DESIGN AS A CULTURE |
- CULTURALLY & SOCIALLY RELEVANT DESIGN
- DESIGN TO BE SEEN AS A CATALYST.
- DESIGN AS A CULTURE
- DESIGN IN PUBLIC DOMAIN.
- KEY VALUE INDIA PROPOSITIONS- CRAFT, BATCH PRODUCTION.
|
- THINK GLOBAL, ACT LOCAL – ‘GLOCAL’.
- CREATE LOCAL DESIGN THAT CAN WORK GLOBALLY.
- VISIBILITY IN URBAN SPACES
- PROMOTE DESIGN ALONG WITH DIFFERENT ART FORMS
- EMPART THRU MASS MEDIA
- RECOGNISE INDEGINEOUS/VERNACULAR DESIGN FORMS AND PROCESSES
|
| HUMAN POWER |
- HUMAN INTELLECT VS LABOUR/OUTSOURCING
- ‘DESIGN THINKING ‘ IN ALL WALKS OF LIFE
- MAPPING BEHAVORIAL PATTERNS
|
- SEARCH AND LEVERAGE DESIGN
- TAPPING TALENT
- also (my add) social capital
|
| GLOBAL VS LOCAL |
- DESIGNED N INDIA
- LOCAL SOLUTIONS FOR LOCAL PROBLEMS?
- INDIAN VS GLOBAL MARKETS
- APPROPRIATE DESIGN
- ASPIRATIONAL VALUE OF PRODUCT
|
- CREATE LOCAL DESIGN THAT CAN WORK GLOBALLY.
- DOCUMENTATION OF SOCIO-CULTURAL LIFESTYLES AND TRADITIONAL METHODS
- ENCOURAGING RURAL INNOVATIONS AND DESIGNS
- PROMOTE TRADITIONAL CRAFTS / METHODS AS ASPIRATIONAL PRODUCTS IN THE INDIAN MARKET
|
| DESIGNERS AND OPPORTUNITIES |
- HOW DO WE IDENTIFY NEW OPPORTUNITIES?
- HOW DO WE FIND SOLUTIONS TO ‘OPPORTUNITIES’ BEYOND A FIRM’S EXPERTISE.
- ‘POSITIVE DESIGN ECOLOGIES’
|
A COMMON BODY FOR DESIGN AND INDUSTRY / SMES |